Following in the footsteps of the Millennials (also known as Gen Y), this is the first generation to have never known a world without the internet. The exact definition of Generation Z varies, but Ad Age describes them as consumers between the ages of 2 and 19. (and some say those up to 20 years of age).
Though they may not be your customers right now, the top of the generation will be graduating from college in three years, and in five to ten years, they will be the new consumers—in a major way, as they already account for more than 25% of the population in the United States.
Jewelry has always been thought of as a long-term investment that you will only wear on special occasions – so what about Gen Z Women’s Fashion Jewelry & Accessories? Our favourite is YesStyle.com; one of Asia’s largest eBoy/eGirl outfit retailers that also carry a ton of amazing and affordable Jewelry.
That, however, has changed. It’s now as much a fashion statement as it is a financial investment. Your jewelry says a lot about your personal style, whether it’s a Cartier Love bracelet, an art deco ring, or a modern molten gold item.
With their niche, everyday designs, several boutique brands have recently taken the lead in this space.
According to recent estimates, over the next three years, the jewelry segment is expected to rise at a rate of 5-6 percent per year. If you’re wondering why the jewelry market is rising, it’s because of the growing Gen Z and millennial population. With their disposable incomes, the young generation wants meaningful, individualistic goods that suit their lifestyle. They still have a soft spot for emerging designers and brands.